VIA Unveils Refreshed Brand
Somerville, MA – March 29, 2018 – VIA a leader in solving energy industry problems using artificial intelligence and blockchain, today revealed its newly refreshed brand. At the core of the refresh, VIA is updating “Via Science” to “VIA” and using “Solve with VIA” as the anchor to its brand. In addition, the company is releasing a new logo, a fully redesigned website, and an expanded social media presence to better reflect the company’s mission: solve its client’s biggest challenges.
“Since VIA was founded in 2016, we’ve made it our mission to change the way energy companies think about predictive maintenance, contingency planning, and other asset management and operational issues. In that time, both our team and technologies have evolved to better serve this mission, but our brand for the most part, remained the same,” said VIA’s Director of Marketing, Jackie Finn. She continued “Over the past six months, we held several company-wide brainstorming sessions and consulted with our most trusted partners to identify our core strengths and define exactly who we are as a company. These refinements are reflected in the refreshed brand we’re launching today.”
The idea that clients “Solve with VIA” was an ever-present theme over the past six months and ultimately inspired VIA’s newly designed logo. The new design visually represents the journey VIA takes with its clients from identifying a problem to finding a solution. In addition to the new logo, “Solve with VIA” inspired the full redesign of VIA’s website and the company’s recently launched Instagram account.
#solvewithVIA is also the official hashtag for VIA’s brand. Follow along on Instagram, LinkedIn, and Twitter for all company announcements.
VIA helps energy companies across the globe realize the value of their data through AI and blockchain. Since 2016, the company has worked with the world’s largest utilities and government agencies on AI initiatives like predictive maintenance and contingency planning. VIA has developed a blockchain-based application, Trusted Analytics Chain (TAC) to help energy companies reduce the burden of preparing and sharing their data. TAC (patent pending) is the bridge that securely connects power company data, distributed across many locations, to potential AI solutions. Headquartered in Somerville, Massachusetts, VIA has been featured in Wired and Inc. Magazine for its leadership in technology innovation. For more information, please visit www.solvewithVIA.com.