VIA Unveils Refreshed Brand
Somerville, MA – March 29, 2018 – VIA a leader in solving energy industry problems using artificial intelligence and blockchain, today revealed its newly refreshed brand. At the core of the refresh, VIA is updating “Via Science” to “VIA” and using “Solve with VIA” as the anchor to its brand. In addition, the company is releasing a new logo, a fully redesigned website, and an expanded social media presence to better reflect the company’s mission: solve its client’s biggest challenges.
“Since VIA was founded in 2016, we’ve made it our mission to change the way energy companies think about predictive maintenance, contingency planning, and other asset management and operational issues. In that time, both our team and technologies have evolved to better serve this mission, but our brand for the most part, remained the same,” said VIA’s Director of Marketing, Jackie Finn. She continued “Over the past six months, we held several company-wide brainstorming sessions and consulted with our most trusted partners to identify our core strengths and define exactly who we are as a company. These refinements are reflected in the refreshed brand we’re launching today.”
The idea that clients “Solve with VIA” was an ever-present theme over the past six months and ultimately inspired VIA’s newly designed logo. The new design visually represents the journey VIA takes with its clients from identifying a problem to finding a solution. In addition to the new logo, “Solve with VIA” inspired the full redesign of VIA’s website and the company’s recently launched Instagram account.
#solvewithVIA is also the official hashtag for VIA’s brand. Follow along on Instagram, LinkedIn, and Twitter for all company announcements.
About VIA
Headquartered in Boston, Massachusetts, VIA is a mission-critical software company that enables organizations to share and analyze sensitive, distributed data at speed without compromising security or control. VIA’s decentralized architecture keeps data sovereign, while its agentic AI helps organizations solve critical challenges, and its military-grade security governs access. Designed for simplicity, rapid deployment, and disconnected, contested environments, VIA makes sensitive data usable wherever the mission happens, even offline. The Department of War, federal and state law enforcement, Fortune 50, and critical infrastructure companies around the globe trust VIA to help them solve their toughest analytics and digital security challenges.
